West Indy Homebased Publication

This established community publication operation publishes print and digital community calendars. With over 40 years of brand heritage, the business delivers year-round visibility for local advertisers through full- color wall calendars mailed (free) to 62,000 households across five communities.

The business model combines targeted direct mail distribution with complementary digital presence through a website, mobile apps, and weekly e- newsletters. By featuring local photography, community events, school schedules, and money- saving coupons alongside advertiser messages, the calendars create genuine community value while delivering exceptional advertiser retention rates.

Operating under an exclusive territorial license covering multiple counties, the business has built strong relationships with local small and mid-sized businesses. The calendar's unique positioning as a household utility ensures it remains displayed in high- traffic home locations throughout the year, providing advertisers with daily visibility and a 75% household retention rate.

The business operates with minimal overhead from a home-based office, requiring only 22-25 hours weekly during peak season.