20 Year Online Industrial Distributor

Relocatable 20-year-old online distributor specializing in contamination testing supplies and industrial coatings, powered by a 12-year relationship with its primary supplier. The business can be remotely operated by hiring a shipping employee. Approximately 70% of revenue is generated through Amazon FBM—with a remarkable 698% ROAS and a 0.5% refund rate—10% of revenue via its own website, and 20% from repeat B2B customers with blanket purchase orders. The company serves a customer database of 5,000, mostly mechanical contractors, food servicers, facility maintenance firms, and various manufacturers, many of whom have not been remarketed to. No one customer makes up more than 5% of revenue. Approximately 60% of sales come from previous customers. Since 2022, the company has maintained a $323 average order value, 60% gross margins, and $424K in average seller discretionary earnings (53% of revenue).

The business offers a select group of 25 SKU's, with more available to list when desired. The website receives approximately 250 organic visitors per month, and their amazon listings have only one competitor. There is approximately $50,000-70,000 worth of inventory and assets at any time, making it light and easy to relocate. The owner is selling as he is at retirement age. The business is operated solely by the owner, who is committed to training the new owner and introducing them to all the necessary contacts in order to maintain supplier, vendor, and customer relationships. The seller is open to 25% seller financing.