Agricultural Equipment Dealers Industry Blogs
AEM Industry News (AEM Industry Advisor)
Medium: Association blog/news hub. AEM’s Industry Advisor publishes manufacturer and dealer-focused policy, market and safety updates for ag and construction equipment; widely read by OEM and dealer executives. Estimated readers shown are monthly site users.
https://www.aem.org/news Readership: 30,000
Ag Equipment Intelligence
Medium: Paid B2B newsletter + website/podcast. AEI delivers dealer/OEM market intelligence, forecasts and M&A trends; its biweekly “On the Record” now reaches ~8,000 email subscribers. Estimated readers reflect the podcast/newsletter audience size.
https://www.agequipmentintelligence.com/ Readership: 8,000
AGDAILY (Machinery/Technology)
Medium: Digital news site. AGDAILY covers national ag news, technology and machinery launches relevant to rural lifestyle and production ag audiences; widely used by dealers to track OEM updates. Readers figure is an estimate of monthly users.
https://www.agdaily.com/ Readership: 200,000
AgWeb Machinery
Medium: Trade news site (Farm Journal). AgWeb’s Machinery channels publish daily equipment news, debuts and used-equipment insights; AgWeb reports ~650,000 unique visitors per month. Readers shown use AgWeb’s published monthly UVs.
https://www.agweb.com/topics/machinery Readership: 650,000
DTN/The Progressive Farmer – Equipment
Medium: Trade news site. DTN/The Progressive Farmer’s Equipment section provides dealer-relevant sales data, technology and product coverage for the North American market. Readers shown are an estimate based on recent traffic levels.
https://www.dtnpf.com/agriculture/en/web/ag/equipment Readership: 270,000
Equipment Dealer Magazine (NAEDA)
Medium: Association magazine website. NAEDA’s Equipment Dealer Magazine site aggregates dealer ops content, policy news, webinars and podcasts for North American equipment dealers. Readers shown are an estimate of monthly users.
https://www.equipmentdealermagazine.com/ Readership: 25,000
Farm Equipment
Medium: BPA-audited trade magazine + website (Lessiter Media). Farm Equipment serves dealer principals and department managers with benchmarks, best practices and industry news; print circulation exceeds 11,300 ag equipment dealers/wholesalers/rep firms. Readers shown reflect audited print reach.
https://www.farm-equipment.com/ Readership: 11,300
Farm Progress – Machinery
Medium: Trade news network (Informa/Farm Progress). The Machinery channel covers launches, tires, technology and show coverage used by dealers for customer-facing knowledge. Readers shown reflect recent monthly-visit estimates.
https://www.farmprogress.com/machinery Readership: 485,000
Farmers Hot Line
Medium: B2B marketplace media brand. Farmers Hot Line publishes dealer- and seller-facing news, classifieds and industry updates; useful for remarketing teams. Readers shown are an estimate of monthly users.
https://www.farmershotline.com/ Readership: 100,000
Global Ag Tech Initiative
Medium: Global digital publication (Meister Media). The Global Ag Tech Initiative (formerly PrecisionAg.com) offers precision/digital ag analysis and dealer adoption perspectives. Readers shown are an estimate of monthly users.
https://www.globalagtechinitiative.com/ Readership: 40,000
Iron Solutions Blog
Medium: Valuations/data company blog. Iron Solutions (IronGuides) shares valuation methodology updates, market trends and dealer-use cases; a common tool across dealer groups. Readers shown are an estimate of monthly users.
https://ironsolutions.com/ Readership: 15,000
Machinery Pete Blog
Medium: Brand marketplace + blog/podcast (Farm Journal). Machinery Pete’s blog and content cover used-equipment pricing trends, auction comps and dealer stories—core to remarketing. Readers shown are an estimate of monthly users to the blog.
https://www.machinerypete.com/blogs Readership: 200,000
Precision Farming Dealer
Medium: Niche trade site (Lessiter Media). Precision Farming Dealer focuses on the business of selling and servicing precision ag, from staffing to profitability; content directly targets precision managers within dealerships. Readers shown are an estimate of monthly users.
https://www.precisionfarmingdealer.com/ Readership: 30,000
Ritchie Bros. Agriculture Blog
Medium: Corporate blog. Ritchie Bros. publishes ag auction insights, prep tips and market context valuable to used-equipment managers. Readers figure is an estimate of monthly users of the blog’s ag content.
https://blog.rbauction.com/ Readership: 150,000
Rural Lifestyle Dealer
Medium: Trade magazine + site (Lessiter Media). Rural Lifestyle Dealer serves dealers selling to acreage owners/municipalities—product mix, merchandising, and dealership ops tailored to this growing segment. Readers shown are an estimate of monthly users.
https://www.rurallifestyledealer.com/ Readership: 35,000
Successful Farming – Machinery
Medium: Legacy trade brand (Dotdash Meredith). The Machinery section on Agriculture.com (Successful Farming) covers launches, pricing and ownership tips; the brand notes ~700,000 monthly users. Readers shown reflect that claim.
https://www.agriculture.com/machinery Readership: 700,000
TractorHouse Blog
Medium: Marketplace blog (Sandhills Global). TractorHouse’s blog posts monthly market pulses across tractors, combines, planters and sprayers—useful for pricing and acquisition teams. Readers shown are an estimate of monthly users to the blog.
https://www.tractorhouse.com/blog Readership: 120,000
Tractor Zoom Insights (The Dirt on Iron)
Medium: Data/market insights blog (Tractor Zoom). “The Dirt on Iron” and TZ Insights posts pair retail/auction comps with guidance for dealers/lenders on risk and inventory turns. Readers shown are an estimate of monthly users engaging with insights pages.
https://tractorzoom.com/ Readership: 60,000
Farm Journal – Moving Iron (Ag Equipment & Tech)
Medium: OEM/Dealer ecosystem segment (Farm Journal). Moving Iron on Farm Journal/AgWeb features dealer-to-dealer used market analysis and strategies—content many remarketing managers follow. Readers shown are an estimate of monthly users.
https://www.farmjournal.com/segments-ag-equipment-tech/ Readership: 30,000
North America FarmQuip Magazine
Medium: North America FarmQuip digital magazine. Covers tractors, implements, dealer stories and market analyses across the U.S./Canada; publisher cites ~17,900 monthly website readers and 75,600 newsletter subscribers. Readers shown reflect site readers/month.
https://www.americafem.com/ Readership: 17,900
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