Top Journalists in Agricultural Equipment Dealers
Kim Schmidt Farm Equipment / Ag Equipment Intelligence
Executive Editor of Farm Equipment and host of Ag Equipment Intelligence’s On the Record, leading coverage of dealer news, data and strategy since 2012. Specialties: Dealer consolidation and M&A; right-to-repair; dealer operations; AEI On the Record news.
email | author page | podcast
Mike Lessiter Farm Equipment
Editor/Publisher of Farm Equipment since 2004; a second‑generation ag journalist who created the Farm Equipment Innovators docuseries and steers dealer‑focused coverage and events like Dealership Minds Summit. Specialties: Dealer leadership profiles; shortline/OEM–dealer relations; industry history and strategy.
email | author page | company contacts
Christine Book Farm Equipment / AEI / Rural Lifestyle Dealer / Precision Farming Dealer
Managing Editor across Lessiter’s equipment titles since October 2024; drives multi‑brand content for dealer audiences and contributes dealer‑operations coverage. Specialties: Editorial management across Farm Equipment, AEI, Rural Lifestyle Dealer and Precision Farming Dealer; service/aftermarket coverage.
Noah Newman Farm Equipment / Precision Farming Dealer / No‑Till Farmer
Technology Editor/Associate Editor who reports from dealer shops and fields on precision adoption, service models and technician best practices for dealers. Specialties: Precision/technology in dealerships; technician roles; day‑in‑the‑cab features; On the Record reporting.
email | author page | X (Twitter)
Mackane Vogel Farm Equipment
Associate Editor covering dealer news and best practices with frequent dealership profiles and shortline/OEM features for Farm Equipment. Specialties: Dealer best practices; sales/parts/service stories; shortline distribution; autonomy coverage for dealers.
Dan Crummett Farm Equipment (Contributing Editor)
Veteran ag journalist and contributing editor whose ‘Ahead of the Curve’ columns connect emerging tech and policy shifts to dealer strategy. Specialties: Technology trends affecting dealers; electrification; autonomy; aftermarket and product support strategy.
Michaela Paukner Precision Farming Dealer
Editor/host for Precision Farming Dealer’s coverage and webinars, leading the annual Precision Dealer Benchmark Study and reporting on precision business models for dealerships. Specialties: Precision dealership benchmarking; labor/talent pipelines; precision sales and service models.
Lynn Marcinkowski Woolf Rural Lifestyle Dealer
Former Managing Editor and long‑time contributor guiding editorial for the only media brand focused specifically on rural lifestyle equipment dealers. Specialties: Rural lifestyle/OPE dealer strategy; dealer marketing; customer experience.
Ben Thorpe Ag Equipment Intelligence (former) / Farm Equipment (former) / Equipment World
Former Associate Research Editor at AEI/Farm Equipment (2019‑2024) who co‑presented AEI’s Dealer Business Outlook & Trends; now Senior Editor at Equipment World covering equipment markets. Specialties: Dealer business outlooks and forecasts; used equipment/remarketing; large dealer group coverage (former AEI/Farm Equipment).
email | author page | editorial contact
Dan Miller DTN/Progressive Farmer
Senior Editor at DTN/Progressive Farmer covering machinery, shops and dealer‑customer service, with direct contact info publicly listed for reader submissions. Specialties: Machinery and shops; dealership perspectives on service; used equipment market features.
email | X (Twitter) | author page
Karen Jones Successful Farming (Agriculture.com)
Machinery Executive Editor at Successful Farming and Agriculture.com, leading used‑equipment and dealer inventory coverage via articles and podcasts. Specialties: Used equipment trends; dealer inventory dynamics; machinery podcasts.
Dave Mowitz Successful Farming (Agriculture.com)
Long‑time machinery editor and now contributor/podcast host at Successful Farming, focused on used equipment market dynamics important to dealers. Specialties: Used equipment values and trends; Ageless Iron; media hosting on machinery.
Willie Vogt Farm Progress
Former editorial director and continuing contributor at Farm Progress, covering technology and show news that shape OEM‑dealer strategies. Specialties: Ag technology at scale; farm shows; OEM innovations with dealer implications.
Greg Peterson (Machinery Pete) Farm Journal / Machinery Pete
Greg “Machinery Pete” Peterson is Farm Journal’s equipment market analyst and TV host, known for auction price trends and dealer marketplace data reaching a large buyer network. Specialties: Used equipment pricing/auctions; dealer listings and remarketing insights.
email | website | X (Twitter)
Jack Zemlicka Precision Farming Dealer (former) / Farm Equipment (technology)
Former Managing Editor of Precision Farming Dealer and technology editor across Lessiter titles; widely cited for precision dealership best‑practice reporting. Specialties: Precision dealership management; day‑in‑the‑cab dealer features; precision sales/service.
Dave Kanicki Ag Equipment Intelligence (emeritus) / Farm Equipment
Editor/Publisher emeritus who led AEI’s dealer‑centric research and newscast; retired in 2020 but remains a respected voice on dealer distribution and strategy. Specialties: Dealer economics; OEM–dealer relations; founding voice of AEI’s modern era and On the Record.
George Russell Precision Farming Dealer / Farm Equipment (columnist)
Founding member of Machinery Advisors Consortium and frequent columnist offering data‑driven dealer management playbooks to improve absorption and customer value. Specialties: Dealer financial benchmarking; people/process improvement; precision leadership for dealerships.
Jim Henderson Farm Equipment (columnist)
Dealer best‑practice columnist (Leadership Lessons) translating benchmarking and military‑grade logistics into actionable wins for parts/service and sales leaders. Specialties: Dealer leadership and culture; logistics in service; benchmarking models for dealership departments.
Scott Garvey Glacier FarmMedia (Grainews/Farmtario/The Western Producer)
Senior machinery editor at Glacier FarmMedia (Grainews, Farmtario, Western Producer), frequently covering equipment launches and dealer‑related news across Canada. Specialties: Machinery reporting across Glacier FarmMedia; new product reviews; dealer/OEM updates in Canada.
John Dobberstein No‑Till Farmer (Lessiter Media)
Senior Editor with Lessiter’s ag titles whose reporting and event work often intersects with equipment and dealer‑focused topics for business audiences. Specialties: Equipment and conservation technology reporting with crossover to dealer content; conference programming.
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