Publications Covering the Agricultural Equipment Dealers Industry

AGDAILY Online

All-digital U.S. ag news site with frequent machinery coverage and dealer-focused updates; strong reach with younger producers.

https://www.agdaily.com Circulation: 700,000

AgDealer Print + Online

Canada’s largest used farm equipment shopper publication with robust online marketplace; widely read by buyers and dealers across provincial editions.

https://www.agdealer.com Circulation: 350,000

Capital Press Weekly newspaper + Online

Western U.S. farm/ranch newspaper that regularly reports on equipment, dealership news and auctions.

https://www.capitalpress.com Circulation: 20,090

Equipment Dealer Magazine (NAEDA) Quarterly print + Online

NAEDA’s official magazine for U.S. equipment dealers; covers dealership management, policy, and industry trends.

https://www.equipmentdealermagazine.com Circulation: 8,000

Fastline Print catalogs + Online marketplace

Multi-region equipment shopper catalogs and Fastline.com reach active buyers; a core advertising vehicle for farm equipment dealers.

https://www.fastline.com Circulation: 850,000

Farm Equipment Print + Online

Dealer-to-dealer management content for ag machinery retail, operations and distribution; BPA-audited dealer circulation.

https://www.farm-equipment.com Circulation: 11,300

Farm Futures Print + Online + Events

Farm Progress brand focused on business and marketing for large-scale producers; equipment and dealership economics are frequent topics.

https://www.farmfutures.com Circulation: 205,000

Farm Journal Print + Online + Broadcast

National U.S. farm magazine with 13x frequency; strong machinery sections and Farm Journal TV/AgDay tie-ins that reach dealer customers.

https://www.farmjournal.com Circulation: 335,000

Farmers Hot Line Print + Online

Long-running equipment- and classifieds-heavy title distributed via dealers and ag businesses; useful for regional dealer marketing.

https://www.farmershotline.com Circulation: 59,000

Hay & Forage Grower Print + Online

Forage production title with regular machinery/harvest coverage read by beef and dairy producers—key dealership customers.

https://www.hayandforage.com Circulation: 60,000

High Plains Journal Weekly newspaper + Online

Great Plains/Midwest ag newspaper featuring equipment coverage, auctions and dealer-community issues.

https://www.hpj.com Circulation: 30,516

Lancaster Farming Weekly newspaper + Online

Leading farm paper for the Northeast/Mid-Atlantic with robust equipment classifieds and dealer advertising.

https://www.lancasterfarming.com Circulation: 53,000

Machinery Pete Online marketplace + TV + Newsletters

Used equipment marketplace and media brand (site, TV, social) with strong farmer/dealer audience and pricing insights.

https://www.machinerypete.com Circulation: 1,400,000

No-Till Farmer Paid newsletter + Magazine + Online

Subscription-based agronomic title with frequent planter/strip-till/equipment setup content; read by progressive growers and many dealers.

https://www.no-tillfarmer.com Circulation: 8,500

OEM Off-Highway Print + Online + Virtual events

Engineering/technology coverage for mobile off-highway equipment (including ag) used by OEM and component teams; useful for dealer technical literacy.

https://www.oemoffhighway.com Circulation: 26,520

PrecisionAg Professional Print + Online

Meister Media’s precision technology brand for professionals; covers products, data, retail and service models impacting precision equipment dealers.

https://www.precisionag.com Circulation: 34,000

Progressive Farmer (DTN/The Progressive Farmer) Print + Online

DTN’s flagship U.S. farm magazine with deep machinery, test drives and ownership cost content that influences retail demand.

https://www.dtnpf.com Circulation: 500,000

RealAgriculture Digital + Radio

Canada’s national ag publisher with daily site, YouTube and SiriusXM Rural Radio program; frequent machinery and dealership coverage.

https://www.realagriculture.com Circulation: 10,000

Rural Lifestyle Dealer Quarterly print + Online

The only media brand dedicated to dealers serving rural lifestyle/compact equipment customers—important diversification for ag dealers.

https://www.rurallifestyledealer.com Circulation: 12,000

Western Farm Press Print + Online + Newsletters

Farm Progress’ Western U.S. brand with audited subscribers; strong machinery, irrigation and policy coverage for high-value specialty and row-crop regions.

https://www.westernfarmpress.com Circulation: 27,200