Leading Executives in Flooring Contractors

Jordan Zmijewski

Chief Executive Officer, Diverzify

CEO who led Diverzify’s rapid expansion and its combination with Spectra and ProSpectra, building the largest U.S. commercial flooring contractor network and launching specialized units like High Performance Floors–Southwest.

Danielle Hunsicker

Chief Operating Officer, Diverzify

Promoted to COO in January 2024 to streamline operations across 60+ locations and multiple brands as Diverzify’s revenue surpassed $1B.

Jim Pels

Chairman (formerly COO of combined entity), Diverzify (formerly Spectra Contract Flooring President)

Longtime Spectra leader who became COO of the combined Diverzify–Spectra organization during the merger and later transitioned into a chairman role guiding strategy.

Mark Bischoff

President & Chief Executive Officer, Starnet Commercial Flooring Cooperative

Heads the industry’s largest network of independent commercial flooring contractors and champions programs like the Starnet Design Awards to elevate contractor excellence.

Geoff Gordon

Executive Director, Fuse Alliance

Executive director who has overseen significant network growth and member programming, including the 2025 “Innovate to Elevate” conference and Fuse Spark Awards.

Ron Lutwiller

President & Chief Executive Officer, Bonitz

Appointed president/CEO in 2023 to lead Bonitz’s evolution into a specialty trade commercial contractor across flooring, ceilings, walls, and cladding.

Manasseh (Manny) Bewry

Chief Operating Officer, Bonitz

Technology-first operator elevated to COO effective January 1, 2025 to drive operational excellence across Bonitz’s multi-location platform.

David T. Meberg

Principal & Chief Executive Officer, Consolidated Flooring (NY & Chicago)

Third-generation principal who rebranded Consolidated Carpet to Consolidated Flooring and continues to be a prominent voice in union-installation advocacy and contractor best practices.

Steve Cloud

President (and Starnet Board Chair), M. Frank Higgins & Co., Inc.

Longtime leader of a multigenerational New England contractor and current Starnet Board Chair, known for education and healthcare project expertise.

Dave Triepke

Chief Executive Officer, Universal Metro (Southern California)

CEO who has grown Universal Metro into a single‑source commercial contractor; serves as Starnet Vice Chair and led a team that captured top 2025 Starnet Design Awards honors.

Abby Reinhard

President & Chief Executive Officer, GP Flooring Solutions (New York)

Owner-operator who scaled a certified WBE contractor, earning Inc. 5000 recognition and multiple regional growth and leadership awards while serving on industry boards.

Jim Lloyd

President, Cornerstone Commercial Flooring (LA–FL)

Founder-president steering rapid Gulf South expansion, a Starnet board member who in 2025 drove further consolidation by acquiring Mississippi stalwart Craft Croswell.

Chuck Bode

Chair, CB Flooring (Mid-Atlantic)

Second-generation leader and former Starnet Chair guiding a diversified commercial flooring contractor with strong GC relationships in the Mid‑Atlantic.

Skip Mancini

Owner / Principal Executive, B.T. Mancini Co. (California/Nevada)

Veteran owner-executive leading one of the West’s best-known commercial flooring and interiors contractors; serves as Secretary on Starnet’s Board.

Doug Chadderdon

President & Chief Executive Officer, Great Floors (an ADG company)

Founder-CEO who built the Pacific Northwest’s largest flooring dealer/installer, later joining Artisan Design Group to extend national scale and capabilities.

Steve Margolius

Chief Executive Officer, Artisan Design Group (ADG)

CEO of the nation’s largest multi‑family and homebuilder interior finishes installer; ADG agreed in 2025 to be acquired by Lowe’s to expand its Pro channel reach.

Edward Martin

Chief Executive Officer, H.J. Martin & Son (National Installer)

Leads a 600+ employee, multi-division interiors contractor licensed in all 50 states, consistently recognized for installation and floorcare excellence.

Jim Vanhauer

President, Commercial Flooring Systems (Omaha)

Founder-president of a charter Starnet member firm with decades of complex project delivery and thought leadership in contractor best practices.

George P. Spanske

President & Chief Operating Officer, Flooring Resources Corporation (Chicago)

President/COO overseeing one of Chicago’s leading union commercial installers, a frequent Fuse Alliance award winner known for logistics and occupied-space projects.

Ralph Falavinha

Executive Vice President, International Certified Flooring Installers (CFI)

Industry educator appointed EVP in 2024 who helped drive CFI’s 2025 rebrand under WFCA, expanding installer training, certifications, and partnerships nationwide.