Optical Stores and Opticians Industry Blogs

20/20 Magazine

Medium: Trade publication and online blog. Covers eyewear fashion, retail strategies, and product trends for opticians and optical retailers.

https://www.2020mag.com Readership: 250,000

Contact Lens Spectrum

Medium: Trade magazine and online blog. Focuses on contact lenses and anterior segment care for optometrists, opticians, and ECPs.

https://www.clspectrum.com Readership: 220,000

CooperVision ECP Viewpoints

Medium: Manufacturer brand blog. Practice tips, contact lens insights, and industry trends for ECPs.

https://www.coopervision.com/practitioner/blog Readership: 120,000

EyeBuyDirect Blog

Medium: Brand blog. Consumer-focused eyewear style, lens education, and buying guides; useful for retail trendspotting.

https://www.eyebuydirect.com/blog Readership: 900,000

EyeCare Business

Medium: Trade magazine and online blog. Merchandising, sales, and practice management for optical retailers.

https://www.eyecarebusiness.com Readership: 180,000

EyeCarePro Blog

Medium: Agency blog. Digital marketing advice for optometry and optical practices.

https://www.eyecarepro.com/blog Readership: 80,000

Eyecessorize

Medium: Association fashion blog. Eyewear style stories from The Vision Council; consumer trends to inform retail assortments.

https://eyecessorize.com/blog Readership: 100,000

Eyes On Eyecare

Medium: Professional media site. Clinical, business, and career content for ODs and ophthalmic staff.

https://www.eyesoneyecare.com Readership: 350,000

GlassesUSA Blog

Medium: Brand blog. Consumer insights on frames, lenses, and online shopping behavior; retail trend cues.

https://www.glassesusa.com/blog Readership: 600,000

Invision Magazine

Medium: Trade magazine and blog. Real-world retail operations, staffing, and merchandising for independent opticals.

https://www.invisionmag.com Readership: 150,000

Modern Optometry

Medium: Professional journal and blog. Clinical pearls and business insights relevant to optical dispensaries.

https://www.modernod.com Readership: 130,000

My Glasses And Me

Medium: Independent fashion blog. Eyewear trends, brand spotlights, and event coverage from the UK scene.

https://www.myglassesandme.co.uk Readership: 60,000

Optician Online

Medium: Trade magazine site. News, education, and dispensing techniques for opticians (UK focus).

https://www.opticianonline.net Readership: 230,000

Optometric Management

Medium: Trade publication and blog. Practice management, optical dispensing, and profitability tactics.

https://www.optometricmanagement.com Readership: 240,000

Optometry Times

Medium: Trade publication and blog. News, clinical updates, and optical retail perspectives.

https://www.optometrytimes.com Readership: 320,000

Primary Care Optometry News

Medium: News site and blog. Industry news and practice trends impacting optical retail.

https://www.healio.com/news/optometry Readership: 210,000

Review of Optometry

Medium: Trade publication and blog. Clinical coverage plus optical dispensing and business management.

https://www.reviewofoptometry.com Readership: 700,000

The Optical Journal

Medium: Independent industry blog. Retail strategies, frame fashion, and optical business resources.

https://opticaljournal.com Readership: 90,000

Vision Monday

Medium: Trade news site. Business news, retail trends, and leadership coverage for optical chains and independents.

https://www.visionmonday.com Readership: 200,000

Women In Optometry

Medium: Niche trade site and blog. Practice leadership, workplace culture, and business topics with a focus on women ECPs.

https://www.womeninoptometry.com Readership: 120,000