Publications Covering the Optical Stores and Opticians Industry

20/20 Magazine Print + online

Fashion-forward trade magazine for ECPs; frames, sunwear, lenses, tech, retail trends. Circulation 50,000.

https://www.2020mag.com/about/ Circulation: 50,000

Administrative Eyecare Print (6x/yr) + online

ASOA’s practice-management magazine for ophthalmology groups; frequent optical-shop content. Audience 1,700.

https://www.asoa.org/ae-magazine Circulation: 1,700

AOA Focus Print (8x/yr) + online

American Optometric Association’s member magazine covering clinical, business and advocacy impacting practices and dispensaries. Audience 44,000+.

https://www.aoa.org/ Circulation: 44,000

Eye On New Jersey Print (quarterly) + digital edition

Official publication of the New Jersey Society of Optometric Physicians; state-level eyecare/optical news and practice topics. Circulation ≈1,100.

https://kelmanonline.com/online_mediakits/eyeonnewjersey/ Circulation: 1,100

EyeWorld Weekly e-Newsletter Email newsletter

ASCRS’ weekly roundup of clinical, industry and product news followed by many ECPs (incl. optical leaders). Avg emails delivered 17,681/wk.

https://digital.eyeworld.org/ Circulation: 17,681

Eyecare Business Print + online

Retail-focused B2B magazine for opticians/ODs on merchandising, fashion, practice economics and product launches. Reaches 40,000 ECPs monthly.

https://www.eyecarebusiness.com/ Circulation: 40,000

Eyes On Eyecare Online (site, newsletters, CE)

Digital platform for optometrists and ophthalmologists; clinical and business content plus CE and events. Community of ≈60,000 ECPs; 20,000 weekly active users.

https://www.eyesoneyecare.com/ Circulation: 60,000

INVISION Magazine Print (10x/yr) + online

Independent optical retail/business title with how‑to ideas for optical stores and practices. Read by 30,000+ ECPs in the U.S.

https://invisionmag.com/ Circulation: 30,000

L’Optométriste (AOQ) Print + online

Quebec’s AOQ member magazine (French) with clinical, business and industry content for ECPs. Total distribution ≈2,946.

https://en.aoq.cpsmedia.ca/media Circulation: 2,946

Optician (UK) Print (weekly) + online

Long‑running UK trade journal for opticians/optometrists; CET/CPD, product and business coverage. ABC‑sourced print circulation 4,031.

https://www.opticianonline.net/ Circulation: 4,031

Optician Jobs Weekly e‑Bulletin (UK) Email bulletin

UK jobs e‑bulletin tied to Optician; reaches optical professionals weekly—useful for recruitment and employer brand. Weekly distribution 28,000 inboxes.

https://recruiters.opticianonline.net/pricing/ Circulation: 28,000

OptikINFO / OptikXTRA (Canada) Email newsletters + website

VuePoint IDS’ Canadian trade newsletters delivering ‘need‑to‑know’ eyewear/eyecare industry updates. 4,000+ ECPs reached weekly.

https://optiknow.ca/ Circulation: 4,000

Optometry Today (OT) Print + online

AOP’s UK member magazine (OT) covering clinical, business and retail issues for optometry/optical teams. ABC‑audited print circulation 18,623 (2024).

https://www.aop.org.uk/ot Circulation: 18,623

Optometry Today ‘Snapshot’ (weekly email) Email newsletter

OT’s weekly ‘Snapshot’ email to UK ECPs; headlines and links across clinical, business and product stories. Weekly distribution 15,308.

https://www.aop.org.uk/ot Circulation: 15,308

Optometry Times Print + online

Clinical‑to‑practice news for optometrists; also tackles business and market trends relevant to dispensaries. Delivered to 38,000+ ODs in U.S. & Canada.

https://www.optometrytimes.com/ Circulation: 38,000

Optics & Photonics News (OPN) Print + online

Optica’s member magazine on optics/photonics industry, tech and markets; helpful for optical retailers tracking lens/material innovations. Print circulation 24,000; ~200,000 annual online visitors.

https://www.optica-opn.org/ Circulation: 24,000

Review of Optometric Business Online

Practice‑growth ‘e‑journal’ focused on optometric business management and profitability for independents. 15,000+ engaged users.

https://www.reviewob.com/ Circulation: 15,000

Review of Optometry Print + online

Leading clinical/practice title for optometrists with frequent optical retail topics, CE and market trends. Circulation 41,000.

https://www.reviewofoptometry.com/ Circulation: 41,000

The Eyewear Forum (TEF Magazine) Online + social

Global indie‑eyewear–focused magazine/community (TEF); brand/editorial shoots and product/features for optical retailers. Reach 330,000+ ECPs across channels.

https://theeyewearforum.com/ Circulation: 330,000

Vision Monday Print + online + email

Jobson’s U.S. business‑news brand for the optical trade; analysis on retail, frames, labs and corporate moves. Print reaches 20,000+; VMail newsletters reach 45,000+ ECPs.

https://www.visionmonday.com/ Circulation: 20,000