Top Journalists in Optical Stores and Opticians
Marge Axelrad Vision Monday
Senior VP/Editorial Director at Vision Monday, Marge oversees VM, VMAIL and the VM Global Leadership Summit, leading coverage of corporate news and retail/optician business trends. Specialties: Optical retail and business trends; frame and sunwear companies; spectacle and contact lenses; managed care; wholesale labs; research.
Mary Kane Vision Monday
Executive Editor guiding daily coverage of retailers/opticians and professional groups for Vision Monday and VMAIL. Specialties: Company news; professional associations; industry developments; Vision Expo Dailies.
Andrew Karp Vision Monday / 20/20 Magazine
Group Editor, Lenses & Technology for Vision Monday and 20/20, Andrew has reported on optical tech and lab/dispensing topics since 1987—high‑impact areas for optical retailers and opticians. Specialties: Lenses and treatments; lens processing technology; optical labs; wearable technology; dispensing.
email | Staff page (20/20) | Staff page (VM)
Gwendolyn (Gwen) Plummer Vision Monday
Senior Associate Editor focusing on frames/sunwear trends and VMAIL LaunchPad; also helps run VM’s Independent Eye content for indie opticals. Specialties: Frames, sunwear and fashion accessories; product launches; independent ECP content; social media.
email | Muck Rack | Editorial bio
Daniel Breeman Vision Monday
Senior Editor covering retail growth, consolidation and ECP network dynamics—key topics for optical store operators. Specialties: Retail and PE‑backed expansion; buying/alliance groups; managed vision care; contact lens and ophthalmic pharma companies.
Anne Cooper 20/20 Magazine / Vision Monday
Editorial Director for 20/20 and Vision Monday, shaping cross‑brand coverage of eyewear fashion, retail merchandising and lenses/technology. Specialties: Editorial strategy across 20/20 Magazine and Vision Monday; trade show and special projects direction.
Christine Yeh 20/20 Magazine
Executive Editor at 20/20 leading feature coverage that connects eyewear design with retail/display and consumer engagement. Specialties: Retail features, brand/design interviews, eyewear trend storytelling, and video/feature franchises.
Victoria Garcia 20/20 Magazine
Fashion Editor curating and reporting on eyewear/sunwear style trends that drive optical merchandising. Specialties: Eyewear fashion and styling; product trend curation for optical retailers.
Jillian Urcelay 20/20 Magazine
Features Editor producing in‑depth retail and product features relevant to opticians and optical store teams. Specialties: Retail features and long‑form stories on brands, stores and merchandising.
Mark Mattison‑Shupnick 20/20 Opticians Handbook (20/20 Pro to Pro)
Editor of 20/20’s Opticians Handbook and veteran educator on lens/dispensing topics core to optician success. Specialties: Opticianry education; lens technology; retail dispensing best practices.
Deirdre (Dee) Carroll INVISION Magazine
Editor‑in‑Chief of INVISION and longtime optical trade journalist spotlighting successful independent optical retailers and opticians. Specialties: Independent optical retail; America’s Finest Optical Retailer program; buying guides; practice growth stories.
Sheena Taff INVISION Magazine
INVISION’s Trend & Product Editor and practicing optician/owner, Sheena translates product trends into sell‑through strategies for optical shops. Specialties: Product/Trend editing; eyewear design innovations; merchandising for independents.
Heath Burslem INVISION Magazine
INVISION staff writer covering independent opticals’ growth, branding and operations. Specialties: Independent optical business strategy; branding/marketing; retail profiles.
Kerri Ann DeCindis Eyecare Business (PentaVision)
Editor‑in‑Chief leading Eyecare Business’ practical guidance on optical retail, fashion trends, and revenue growth. Specialties: Retail‑focused business strategies; eyewear fashion; sales/merchandising.
Jack Persico Review of Optometry
Editor‑in‑Chief overseeing Review of Optometry’s editorial mix, including optical/retail business features and news impacting opticians and ECPs. Specialties: Practice management and optical business coverage alongside clinical content; industry news analysis.
Margery Weinstein Review of Optometric Business
Editor‑in‑Chief of Review of Optometric Business, Margery plans, writes and edits practice/retail growth content widely read by store owners and opticians. Specialties: Optometric/optical business growth; revenue strategies; retail operations and marketing.
Marjolijn Bijlefeld Women In Optometry
Editorial Director at Women In Optometry, covering practice design, business models and leadership stories relevant to optical retailers. Specialties: Practice models; leadership and workforce topics; profiles of ECPs including opticians; business innovation.
Kyla Bazzy Women In Optometry
Editor reporting and editing across WO’s news/features with frequent coverage relevant to retail optical settings. Specialties: News/features on practice growth, wellness and business that intersect with optical retail.
Simon Jones Optician (UK)
Editor of Optician (UK), a key voice on opticianry, dispensing and retail news for the UK market—useful context for global retailers/brands. Specialties: UK optical retail news; dispensing and opticianry; product and business analysis.
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