Top Journalists in ATV, Snowmobile and Jetski Dealers
Brendan Baker Powersports Business
Editor-in-Chief of Powersports Business, the primary U.S. B2B outlet for powersports dealers; leads editorial on dealer strategy, market data and OEM/distributor news. Specialties: Powersports dealership operations and performance; ATV/UTV/PWC retail trends; trade shows (AIMExpo, Accelerate).
Madelyn Hubbard Powersports Business
Associate Editor at Powersports Business covering day-to-day news impacting dealers across ATVs, side-by-sides, snowmobiles and personal watercraft. Specialties: Dealer profiles; retail best practices; ATV/UTV/SxS and PWC business news.
Chris Officer Powersports Business
Associate Editor at Powersports Business contributing news and analysis tailored to dealership decision-makers. Specialties: Dealer M&A and leadership moves; market data; vendor/distributor updates for powersports retailers.
John Prusak Snow Goer
Editor-in-Chief at Snow Goer, a leading North American snowmobile publication with frequent industry reporting that dealers follow. Specialties: Snowmobile industry news; dealer show coverage; aftermarket and trails policy.
Ryan Harris SnoWest Magazine
Publisher/Content Director at SnoWest Magazine; long-time editor and tester whose coverage shapes snowmobile buying trends in the West. Specialties: Western snowmobile market; product testing and features; show/events that influence dealer demand.
Seth Harper SnoWest Magazine
Editor at SnoWest Magazine, overseeing editorial that reaches Western snowmobile consumers and informs dealer inventory choices. Specialties: SnoWest editorial planning; model-year coverage; accessories and gear impacting dealership sales.
Mark Lester Supertrax Magazine
Co-publisher and senior editor at Supertrax; veteran North American snowmobile journalist with large cross-border audience dealers watch. Specialties: Snowmobile industry commentary; OEM strategy; enthusiast-dealer bridge via Supertrax and SnowTrax.
Kent Lester Supertrax Magazine
Publisher/editor at Supertrax; helps steer magazine and TV content (SnowTrax) that drives consumer interest and dealer traffic. Specialties: Snowmobile media leadership; association/club communications; editorial direction influencing retail interest.
AJ Lester Supertrax / Dirt Trax
Editor/host across Supertrax and Dirt Trax properties, producing test content and show segments closely followed by powersports customers and dealerships. Specialties: Snowmobile/ATV video and magazine features; product tests; consumer engagement that impacts dealership demand.
Kevin Shaw The Watercraft Journal
Editor-in-Chief and publisher of The Watercraft Journal, the largest dedicated PWC outlet with daily coverage relevant to Jet Ski/WaveRunner/Sea-Doo dealers. Specialties: PWC industry news; jet ski reviews; aftermarket and accessories; dealer and OEM programs.
Jeff Hemmel Freelance (Boating Magazine; PersonalWatercraft.com)
Award-winning PWC and boating journalist contributing to Boating Magazine and PersonalWatercraft.com; long-time industry voice followed by PWC dealers. Specialties: Personal watercraft reviews and trend pieces; PWC buyer behavior; PWC coverage for Boating Magazine and PersonalWatercraft.com.
Adam Quandt Boating Industry
Editor-in-Chief of Boating Industry; leads B2B coverage of marine retail trends, programs and metrics affecting PWC and boat dealers alike. Specialties: Marine retail (including PWC dealers); industry data; dealer programs; ELEVATE Summit and Top 100 dealers program.
Madelyn Pegg Boating Industry
Managing Editor at Boating Industry supporting daily news and special franchises that spotlight best practices for marine and PWC retailers. Specialties: Marine trade news and features; dealer recognition programs; PWC segment coverage within the marine retail ecosystem.
Krystina Skibo Boating Industry
Trade Managing Editor at Boating Industry coordinating in-depth features and research for marine retail professionals, including PWC dealers. Specialties: Trade features and packages; industry research; dealer operations content for marine/PWC businesses.
Gary Reich Soundings Trade Only
Editor-in-Chief at Soundings Trade Only (as of late 2024), the daily B2B news source for marine dealers, including PWC segment coverage. Specialties: Marine trade news; dealer inventory, finance and policy; OEM and supplier updates affecting PWC retailers.
Zach Bowman UTV Driver
Editor-in-Chief at UTV Driver, a leading digital brand covering side-by-sides and accessories—content that shapes showroom demand for ATV/UTV dealers. Specialties: UTV/ATV news and reviews; buyer’s guides; content that influences side-by-side purchase decisions.
Cain Smead UTV Action Magazine
Editor/consulting editor at UTV Action; produces widely read tests and destination pieces that inform dealer stocking and customers’ buying choices. Specialties: UTV adventure features; product tests; industry/event reporting for side-by-side enthusiasts.
Joe Kosch UTV Action Magazine
Editor at UTV Action Magazine; oversees test and how-to content that supports dealer education and sales conversations. Specialties: UTV news, buyer’s guides and tech for the ATV/UTV retail audience.
Kyra Sacdalan ATV.com
Editor of ATV.com since July 2024, leading revitalized coverage of ATV/UTV models and industry news followed by shoppers and dealers. Specialties: ATV/UTV testing and features; off-road industry reporting; content strategy for VerticalScope’s ATV.com.
Rick Sosebee Freelance (regular contributor to ATV.com)
Veteran ATV/UTV journalist and reviewer with extensive test work on ATV.com and other outlets—coverage frequently referenced by dealerships and shoppers. Specialties: ATV/UTV reviews and long-term tests; accessories and maintenance pieces that influence buyer decisions.
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