Publications Covering the ATV, Snowmobile and Jetski Dealers Industry

ATV Trail Rider print + online

Canada/U.S. ATV and UTV reviews, news and buyer guidance; 32,700 copies delivered per edition (paper/digital).

https://www.atvtrailrider.ca Circulation: 32,700

BoatTEST online

Independent boat test videos and reviews; averages ~760,000 monthly unique web visitors (network).

https://boattest.com Circulation: 760,000

Boating print + online

Consumer powerboating title; audited print circulation around 140,000.

https://www.boatingmag.com Circulation: 140,000

Boating Industry print + online

B2B marine trade magazine reaching more than 60,000 readers per issue, including PWC segments.

https://boatingindustry.com Circulation: 60,000

BoatUS Magazine print + online

Membership magazine for the nation’s largest recreational boating group; 700,000+ subscribers (largest U.S. marine circulation).

https://www.boatus.com/magazine Circulation: 700,000

Dealernews online

Dealer-run B2B news and analysis for powersports retailers (ATV/UTV, snowmobile, PWC); circulation not disclosed post-relaunch.

https://www.dealernews.com Circulation: 0

Dirt Wheels Magazine print + online

ATV/UTV consumer title; Hi‑Torque’s 2025 media guide cites total brand reach of ~3 million across print/digital.

https://dirtwheelsmag.com Circulation: 3,000,000

Great Lakes Boating print + online

Regional boating lifestyle/business coverage across the Great Lakes; print circulation ~40,000.

https://www.greatlakesboating.com Circulation: 40,000

International Boat Industry (IBI) print + online

Global recreational marine B2B title; print/digital circulation ~29,000.

https://www.ibinews.com Circulation: 29,000

Maritime Executive print + online

Commercial/maritime B2B with frequent coverage of small craft and industry trends; audited print+digital circulation ~46,000.

https://www.maritime-executive.com Circulation: 46,000

Motorcycle & Powersports News print + online

Babcox Media’s dealer‑focused powersports brand; media kit lists reach of ~16,200 people/month.

https://www.ridempn.com Circulation: 16,200

NH Sno‑Traveler print

New Hampshire Snowmobile Association’s member magazine; reaches 45,000+ recipients per issue.

https://slednh.com/advertise/ Circulation: 45,000

Powersports Business print + online

Leading B2B powersports industry news for dealers; brand claims 238,323+ engaged audience across channels.

https://powersportsbusiness.com Circulation: 238,323

Snow Goer print + online

U.S. consumer snowmobile title; historically the market’s largest paid‑circulation magazine with ~55,000 readers.

https://snowgoer.com Circulation: 55,000

SnoRiders print + online

Western Canada/U.S. snowmobile media brand; 120,000 readers per issue (30,000–35,000 print run).

https://snoriderswest.com Circulation: 120,000

SnoWest print + online

Western mountain‑riding focused snowmobile magazine; media kit cites 250,321 total readership.

https://www.snowest.com Circulation: 250,321

Soundings Trade Only Today print + online

North American marine trade news (AIM/Firecrown); monthly print received by ~29,500 industry decision‑makers.

https://www.tradeonlytoday.com Circulation: 29,500

Supertrax Magazine print + online

Enthusiast snowmobile magazine (U.S. and Canada) mailed to ~190,000 households per issue.

https://www.supertraxmag.com Circulation: 190,000

The Watercraft Journal online

Daily PWC news, reviews and tech; reports hundreds of thousands of annual unique readers in past updates.

https://watercraftjournal.com Circulation: 343,000

Waterway Guide print + online

Navigation guides and digital platform used by cruising boaters; sells ~20,000 print guides annually and reaches 1M annual web users.

https://www.waterwayguide.com Circulation: 20,000