Toy Stores Trade Associations

American Specialty Toy Retailing Association (ASTRA)

Largest North American network for specialty toy retailers; provides education, advocacy, and the ASTRA Marketplace & Academy trade show; serves more than 1,800 retailers, manufacturers, and reps.

https://www.astratoy.org Membership: 1,800

Asociación Mexicana de la Industria del Juguete (AMIJU)

Mexico’s national toy industry association; its 38 member companies together account for about 80% of domestic toy sales; engages government, standards and trade promotion.

https://www.amiju.org Membership: 38

Assogiocattoli

Italy’s national association for toys, baby, festivity and party products; represents roughly 200 companies and runs press days, category initiatives and advocacy.

https://www.assogiocattoli.eu Membership: 200

British Toy & Hobby Association (BTHA)

UK manufacturers’ association; promotes toy safety (Lion Mark), runs the UK Toy Fair, and represents nearly 150 members.

https://www.btha.co.uk Membership: 150

China Toy & Juvenile Products Association (CTJPA)

China’s sole nationwide toy and juvenile products association; over 5,000 registered members; co-develops national standards and organizes China Toy Expo.

https://www.tjpa-china.org Membership: 5,000

Deutscher Verband der Spielwarenindustrie (DVSI)

German toy industry association representing about 220 companies; advocacy on safety, sustainability and market issues.

https://www.dvsi.de Membership: 220

Fédération des commerces spécialistes des jouets et des produits de l’enfant (FCJPE)

French federation for specialist toy and children’s-product retailers; more than 400 member companies operating 2,000+ stores; lobbying, best practice and market development.

https://www.fcjpe.com Membership: 400

Fédération Française des Industries Jouet Puériculture (FJP)

French federation of toy and childcare manufacturers; about 80 member companies representing most of the sector’s turnover; strong focus on safety, legal and policy support.

https://www.fjp.fr Membership: 80

International Council of Toy Industries (ICTI)

Global umbrella body of national toy associations from nearly 20 countries; coordinates industry positions on safety, trade and social responsibility.

https://toy-icti.org Membership: 20

Japan Toy Association

Japan’s national toy association; industry promotion, standards and trade fairs; 191 member companies as of October 1, 2024.

https://www.toys.or.jp Membership: 191

JouéClub (Coopérative)

French retailer cooperative; 220 member-owners operating about 300 JouéClub stores; central buying, logistics and marketing for independents.

https://www.joueclub.fr Membership: 220

New Zealand Toy Distributors Association (NZTDA)

National association for manufacturers, importers and distributors in New Zealand; runs the NZ Toy Fair; around 45 members.

https://www.nztda.org.nz Membership: 45

Ornes – Organisatie van Nederlandse Speelgoedleveranciers

Netherlands association of toy suppliers; advocates on legislation, market data and trade; represents 21 member companies.

https://ornes.nl Membership: 21

Taiwan Toy & Children’s Article Manufacturers Association (TCMA)

Taiwan’s toy and children’s articles manufacturers association; about 300 members; export promotion, standards and trade show support.

https://www.tcma.com.tw Membership: 300

The Good Toy Group

U.S. member-owned marketing/buying cooperative for independent toy stores; 120+ member retailers with 200+ locations; shared catalogs, promotions and vendor terms.

https://www.goodtoygroup.com Membership: 120

The Toy Association (USA)

U.S. national trade association for the toy and play industry; roughly 900 member companies; advocacy, Toy Fair, safety leadership and research.

https://www.toyassociation.org Membership: 900

Toy Libraries Australia (TLA)

Peak body for community toy libraries in Australia; supports over 280 member libraries with insurance, training and advocacy (useful partners for retail-community engagement).

https://www.toylibraries.org.au Membership: 280

Toy Planet (Spain)

Spanish toy retail group supporting independent store “associates” with centralized buying and marketing; 44 associates and 200+ shops.

https://www.toyplanet.es Membership: 44

Toy Retailers Association (UK)

Trade body for toy retailers in the UK & Ireland; represents 2,000+ retail outlets; advocacy, safety guidance and the industry’s DreamToys list.

https://www.toyretailersassociation.co.uk Membership: 2,000

Toymaster

UK & Ireland member-owned buying group for independent toy retailers; 136 members operating about 280 stores; pooled purchasing, finance and marketing.

https://www.toymaster.co.uk Membership: 136