Publications Covering the Toy Stores Industry

Chain Store Age Online and digital magazine

B2B outlet covering retail operations, store design, and omnichannel—frequently profiles mass and specialty toy chains.

https://chainstoreage.com Circulation: 200,000

Creative Child Magazine Print and online

Consumer parenting magazine best known for annual toy awards that influence gift guides and retail demand.

https://www.creativechild.com Circulation: 75,000

Earnshaw's Print and online

Trade magazine for children’s apparel and juvenile products; covers adjacent toy and gift categories important to kids’ boutiques.

https://www.earnshaws.com Circulation: 15,000

Edplay Print and online

Trade magazine focused on specialty toy and game retailers—merchandising ideas, buying trends, and vendor spotlights.

https://edplay.com Circulation: 10,000

Gift Shop Plus Print and online

Covers gift and specialty retail with frequent toy and plush features—useful for independent toy and gift stores.

https://giftshopmag.com Circulation: 25,000

Gifts & Decorative Accessories Print and online

Gift and home trade publication that tracks seasonal and licensed toy/gift trends and market opportunities.

https://www.giftsanddec.com Circulation: 40,000

Global Toy News Online

Industry commentary and analysis on the global toy business, retail dynamics, and inventor community.

https://www.globaltoynews.com Circulation: 20,000

ICv2 Online and newsletter

Covers the business of pop‑culture products, tabletop games, and hobby retail channels overlapping with toy stores.

https://icv2.com Circulation: 150,000

Kidscreen Online and digital magazine

Covers the business of kids’ entertainment, licensing, and franchise development—key drivers of toy retail.

https://kidscreen.com Circulation: 100,000

License Global Online and digital magazine

Licensing industry authority reporting on IP deals, brand extensions, and retail programs central to toy sell‑through.

https://www.licenseglobal.com Circulation: 200,000

Retail Dive Online and newsletter

Daily retail news on ecommerce, operations, and store openings/closings—strong holiday and toy-season coverage.

https://www.retaildive.com Circulation: 600,000

Retail TouchPoints Online and newsletter

Retail strategy outlet featuring case studies on marketing, CX, and store tech relevant to toy chains and independents.

https://www.retailtouchpoints.com Circulation: 120,000

RetailWire Online and newsletter

Expert discussions and analysis on retail trends, promotions, and merchandising that impact toy categories.

https://retailwire.com Circulation: 100,000

TDmonthly Magazine Online and newsletter

Trade resource for specialty toys with product debuts, retailer interviews, and category roundups.

https://www.toydirectory.com Circulation: 15,000

The Pop Insider Online and digital magazine

Pop‑culture product coverage—collectibles, action figures, and licensed merch that drive traffic to toy retailers.

https://thepopinsider.com Circulation: 100,000

The Toy Association — Toy News Tuesday Email newsletter and website

Weekly industry brief from the U.S. Toy Association with policy, safety, and Toy Fair updates for retailers.

https://www.toyassociation.org Circulation: 30,000

The Toy Book Print, online, and newsletter

U.S. toy trade magazine with news, analysis, and retailer/vendor features; includes the daily Toy Report newsletter.

https://toybook.com Circulation: 25,000

The Toy Insider Online and print guides

Consumer reviews and gift guides (Hot 20, Holiday lists) that influence demand and support retail promotions.

https://www.thetoyinsider.com Circulation: 400,000

Toy & Hobby Retailer Print and online

Australian trade title reporting on toy and hobby retail trends, new products, and local market data.

https://www.toyandhobbyretailer.com.au Circulation: 15,000

Toy World Magazine Print and online

Leading UK toy trade magazine with retailer interviews, market insights, and international industry news.

https://toyworldmag.co.uk Circulation: 30,000