Top Journalists in Toy Stores
John Baulch Toy World Magazine
Publisher of Toy World Magazine and longtime columnist covering the business of toys and toy retail in the UK. Specialties: UK toy retail news, independent toy shops, trade trends, opinion columns (Friday Blog).
Kerstin Barthel das spielzeug
Editor-in-Chief of das spielzeug, a leading German-language B2B title for the toy trade. Specialties: DACH-region toy retail, trade fairs (Spielwarenmesse), product and trend coverage.
Jackie Breyer The Toy Book / The Toy Insider / The Pop Insider
Group Publisher of The Toy Book/The Toy Insider/The Pop Insider and veteran reporter on toy and retail trends. Specialties: Toy retail strategy, licensing, consumer trends; frequent TV expert.
Chris Byrne Global Toy News / The Playground Podcast
Editor-in-Chief of Global Toy News (“The Toy Guy”) and a widely cited toy industry journalist and commentator. Specialties: Global toy business analysis, specialty retail, play trends; hosts The Playground Podcast.
Amanda Cioletti License Global (Informa Markets)
VP, Content & Strategy for License Global, leading editorial planning and coverage of licensing that drives toy retail. Specialties: Brand licensing across toys/retail, show dailies (Licensing Expo/BLE), executive interviews.
Samantha Connell The Toy Book
Associate Editor at The Toy Book covering day-to-day industry and retail developments. Specialties: US toy-industry news, retailer programs, product/category features.
Anne D’Innocenzio The Associated Press
AP’s national retail writer covering major chains and holiday toy shopping behavior. Specialties: National retail, big-box and specialty chains, consumer economy—frequent toy/holiday coverage.
Patricia DeLuca License Global (Informa Markets)
Senior Managing Editor steering day-to-day news and long-form features at License Global. Specialties: Licensing news/features impacting toy aisles, editorial direction for special issues.
Samantha Giltrow Toy World Magazine (UK)
News editor/assistant editor reporting on UK toy retail developments and trade events. Specialties: UK toy trade news, retailer interviews (Talking Shop), show coverage.
Katherine Hill The Toy Book
Associate Editor producing trade features and news for toy manufacturers and retailers. Specialties: Industry news, category roundups, retailer-focused features for the U.S. market.
Daphne Howland Retail Dive
Senior Reporter analyzing U.S. retail with frequent deep dives relevant to toy retailers. Specialties: Retail strategy, store operations, ecommerce—regularly covers toy chains, seasonal toy trends.
Ali Mierzejewski The Toy Insider / The Pop Insider
Editor-in-Chief of The Toy Insider and co-leader at The Pop Insider; long-time toy trends journalist. Specialties: Consumer-facing toy reviews/trends, gift guides, media segments that influence toy-store demand.
Tim Murray Toys ’n’ Playthings (Lema Publishing)
Editor of Toys ’n’ Playthings, the UK’s longest-established B2B toy trade title. Specialties: UK trade news/features, independent toy retail focus, supplier-retailer relations.
Sarah Nassauer The Wall Street Journal
WSJ retail reporter whose scoops and analysis often set the agenda for U.S. retail and holiday toy coverage. Specialties: Big-box and mass retail (Walmart/Target/Costco), holiday sales—coverage that shapes toy seasonal narratives.
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Melissa Repko CNBC
CNBC retail & consumer reporter covering major chains and spending trends that affect toy stores. Specialties: Retail earnings/strategy across mass, home improvement and specialty; frequent toy-season reporting.
Ben Roberts License Global (Informa Markets)
Content Director at License Global overseeing special reports and trend analysis relevant to toy retail. Specialties: Global licensing trends in toys/collectibles, retail partnerships, category outlooks.
Marissa Silva The Toy Insider / The Pop Insider / The Toy Book
Editor-in-Chief of The Toy Insider and The Pop Insider; contributor of retail-facing features to The Toy Book. Specialties: Consumer toy trends, gift guides, industry features for retailers; on-air toy expert.
Rachael Simpson-Jones Toy World Magazine (UK)
Editor of Toy World Magazine leading coverage of the UK toy trade and retail community. Specialties: UK toy retail/editorial leadership, trade show coverage, independent retail perspectives.
Ryan Tuchow Kidscreen (Brunico)
Senior reporter at Kidscreen covering consumer products/licensing moves that drive toy aisles. Specialties: Kids IP, licensing-to-retail pipelines, consumer products news tied to toys.
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