Personal Care Brand w/ National Retail Access

This is a well-established business in the personal care and hygiene space with over 23 years of solid, steady growth. It sells its own line of everyday products like nail polish remover, antibacterial gel, body soap, cotton swabs, and more and has long-term relationships with some of the biggest retailers in Mexico, including Walmart, Chedraui, major pharmacy chains, and department stores.

The business also distributes a range of third-party brands, making it a one-stop shop for retailers looking to stock personal care products. It has a great relationship with a manufacturing partner that can quickly produce high volumes, which keeps things flexible and efficient.

Even with limited product innovation in recent years, sales have continued to grow. Margins have remained stable around 35% before other expenses, and operations are lean and well-run.

Financial Snapshot:
2024 Revenue: $3.14M USD

2025 Projected: $4.1M+ USD

Over 10 years of consistent growth

~35% gross margin

Tax credits in place from COVID-era write-offs

Owner happy to stay on for 12+ months to help transition

Growth opportunities:

New product innovation – The core products are solid, reliable and growing, but there has been very little new product innovation. With an exclusive arrangement with a local manufacturer, investing in new innovative products and tapping into existing retail relationships is a huge opportunity to bring new products to market in Mexico.

No online sales yet – zero presence in eCommerce or marketplaces. Huge upside for anyone with digital experience.

Export-ready – the company can manufacture for the U.S. market, and with massive Chinese tariffs on the way opens an opportunity for personal care products to be sourced from the Mexican market.

Marketing is almost non-existent – the brands are strong, but branding and digital marketing haven’t been a focus. A modern touch could go a long way.

Why It’s For Sale:
The owner (a family member) is ready to retire after running the business for more than two decades. He’s willing to stay involved for a year or two to make sure everything goes smoothly and the next owner gets off to a great start.